Mobile money transfer for Maxis, Hotlink subscribers

MAXIS Berhad, in collaboration with the Western Union Company, recently launched a pilot programme of a mobile money transfer service which enables Maxis and Hotlink subscribers to send money to any one of more than 370,000 Western Union Agent locations in 200 countries and territories. The launch marks the first time Western Union has enabled mobile money transfer transactions from a mobile phone (a “mobile send”) with a mobile network operator outside the United States.

The service will mainly benefit the large number of foreign workers in Malaysia, especially those from Indonesia, the Philippines and Bangladesh, providing convenience and efficiency in global funds transfers.

Western Union mobile transaction services head Khalid Fellahi said with the launch of the pilot programme, Maxis subscribers can now send cross-border remittances virtually anywhere in the world using their mobile phones. Customers who take part in the programme can send money from their mobile phones and receive an SMS notification when the funds are collected in the destination country.

During the initial launch of the service, enrolment and top-ups of mobile accounts can be done at any of the 13 Maxis locations in the Klang Valley, Pahang and Sabah.

IAMTN: It seems that we report on a new mobile initiative every week and this one shows that the Western Union interest in this area is deepening.